May 19, 2009 (WAM) -- Etisalat's Chief Corporate Affairs Officer, Nasser bin Obood, led the agenda at the Quadplay and Beyond Conference, which was organized by the Etisalat Academy in Dubai. In his presentation, Nasser bin Obood set the scene for future of the telecommunications sector and presented a vision for the future convergence of applications, content, network infrastructure and access devices. Nasser bin Obood said: 'As markets develop and alternative ways of accessing the same services are introduced through new technology innovations, the provision of convenient, tailored and attractive bundles of services will become important to ensure the operator remains competitive. As such Quadplay is one strategy which operators must consider for the future.' Bin Obood was joined by representatives from the twelve foremost technology firms world wide, including Alcatel Lucent, Qualcomm, SoftAtHome, Avaya, LG-Nortel, Motorola, Ericsson, Huawei, Juniper, Kineto, Telcordia and Zhone.